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General Electric purchased RCA in 1985 and split the company apart and sold off divisions, including NBC. However, history shows that pioneers frequently stumble and rarely survive intact. It took well over a decade for the retailer to transition all of its locations into this more-convenient, less-labor intensive system.Īll three firms involved with the success of the 1954 Rose Parade, RCA, NBC, and Woolworth, were pioneers in their respective fields. At the time of its 75th anniversary, Woolworth operated approximately 2000 stores but only about 10% were “self-service” operations with centralized checkouts. It also meant that Woolworth had to make some other changes to its business format. By the mid 1950s, many downtown retailers had experienced consistent annual sales declines.Ī 1954 corporate report stated that the “movement to suburbia present(ed)…a constant challenge of ever-larger dimensions to provide service to newly-formed communities.” In order for the pioneer retailer to remain competitive, Woolworth had to heavily invest in shopping center development and expand its inventory selections. The advent of new highway construction encouraged explosive suburban development. Most of its stores were located in downtown districts with limited sales space and inadequate parking. In 1954, Woolworth found itself as at a crossroads.
first nationwide black and white television broadcast. One color set was delivered to the White House, specifically for President Eisenhower.Ī Woolworth advertisement announced its sponsorship of the 1952 Rose Parade, The parade was the. Guests invited by RCA crammed into hotel ballrooms and television studios on New Year’s Day for the historic event. NBC, an RCA subsidiary, quickly put together a color television network throughout 21 American cities that were able to access color television signals. After years of battles over industry color standards along with challenges from CBS VIAC, RCA won FCC approval on December 17, 1953. The technology had been in development since 1940 and RCA had invested over $30 million in the process. It was a frantic rush for RCA to be the first out of the gate with color television. Louis the Post Dispatch reported, “ Some sat in speechless disbelief as though a miracle was transpiring before their eyes.” A New York Times NYT review stated the 1954 parade was “all things considered…exceedingly good.” Some angles appeared washed out from the sun’s glare and required “the rearrangement of furniture” by some viewers.īut overall, the color program exceeded expectations. The revolutionary broadcast was not without flaws. An Woolworth advertisement from 1951 advertises the upcoming New Years Rose Parade FWW
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